NEW DELHI: Private sector lender HDFC Bank has emerged as the country's most popular bank for the year 2010 in terms of online visits, while India's largest bank State Bank of India bagged the fourth position, says a BankingOnly.com report.
According to a study by Indian banking information portal — BankingOnly.com — HDFC Bank attracted 4,17,360 online visitors per day to become the most popular bank of India this year.
The popularity of a bank is measured by the number of daily visitors on its website. The research report is based on reports from various ranking portals and analytical data.
HDFC Bank is followed by ICICI Bank and Axis Bank, with 4 lakh and 1.59 lakh visitors a day on their websites, respectively.
At the fourth place is SBI, with 1.32 lakh visitors. The bank has, however, topped in the PSU banks segment. While Kotak Mahindra Bank got the fifth position with 43,956 visitors every day.
Other banks in the list include — Union Bank of India (sixth), IDBI Bank (seventh), UCO Bank (eighth), Bank of India (ninth) and Corporation Bank (10th).
In the foreign banks category, Citibank, which is hogging headlines for wrong reasons these days, emerged as the top banker.
Last month, a Rs 300 crore fraud was uncovered at Citibank's Gurgaon branch allegedly orchestrated by a relationship manager Shivraj Puri.
Meanwhile, the report said that Union Bank of India is most popular nationalised bank, which allured 29,748 visitors per day.
Bank of India turned out to be the most customer friendly nationalised bank because of its customer friendly schemes coupled with its portal's better quality and security features with 67,932 pages viewed per day.
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